Alejandro Torres
Full stack Digital Marketer Consultant
Do you want to grow your business and adopt digital marketing and/or digital transformation? I’m willing to work with companies that generate a positive impact on society. It doesn’t matter if it’s small or large, as long as its values and mission are aligned to create a better future.
Skills
Soft skills
Innovation
Team player
Problem solving
Public speaking
Languages
English (CEFR: C1) / Advanced
Spanish (Native)
Geek/Tech (Native)
Professional Skills
Media planning/buying
Team Management
Digital Strategy
About me
I’m a strategic thinker, with hands-on experience in SEO and SEM, Content & email marketing, PPC, and Growth Marketing.
Making ideas and business results come true with creativity, teamwork, and curiosithinking.
Certified OMCP® professional + trainer.
Google Ads Certified (Search + Display + Video)
“What truly set Alejandro apart was his ability to take technical and complex data and transform it into easy-to-understand elevator pitches and cases that effectively convinced and educated decision-makers who were not well-versed in the digital world. His skill in bridging the gap between digital KPIs and real business results was exceptional.”
– Yasmin Rotger
Country Manager @ Aleph Group, Inc
“Alejandro is admirable for his mastery in the complex world of digital media strategies and has the art of explaining it in a way that even those unfamiliar with the subject can understand. He possesses a high level of attention and empathy, not only towards clients but also for his team.“
– Emmanuel Pérez
Senior Account Executive @ Contactica
“Alejandro is the colleague that is always willing to collaborate and work like a team player. One of the most curious and creative persons I have work in the past. 100% focus in solving problems and bring new ideas.”
– Patricia Rodríguez
Agronomic Capability Lead and Communication @ Yara International
“Ale is extremely prepared to plan and execute any digital marketing campaign, because he has a overall knowledge about all the paths and tools that are necessary to achieve any type of goals.”
– Rafael Carballo
Growth Experimentation Manager @ Yara International
Career Summary
(part of)
Populicom
Marketing Agency
(Sep 2023 – Current)
Digital Media Leader
- Design, plan, and implement digital marketing strategies to achieve business goals for Populi clients. Defining KPIs, and continuously analyzing performance to optimize and adjust campaigns for maximizing ROI.
Optidge
Digital Marketing Agency
(Jun 2022 – Current)
Digital Marketing Consultant (Search PPC)
• Search Campaign Optimization: Designed and executed tailored strategies to enhance campaign performance and ROI.
• PPC Campaign Enhancement: Led project-based improvements for PPC campaigns, achieving increased visibility, higher conversion rates, and measurable growth.
• Marketing Automation: Streamlined marketing processes through advanced automation tools.
• Data-Driven Strategy: Utilized Google Analytics and Tag Manager to implement advanced tracking and measurement, generating actionable insights to make strategic marketing decisions.
Curiosithink
Digital Marketing Consultancy / Podcast / Newsletter
(Jun 2019 – Current)
Digital Marketing Consultant / Podcast Host
- Digital marketing mentoring and consultancy to lead individuals and companies into the digital world.
• Marketing strategy
• Digital Ads (PPC on Google Ads, Facebook Ads, Spotify Ads, LinkedIn)
• PPC Audits
• SEO & Copywriting - Project created to share knowledge (Podcast and Newsletter)
Contáctica
Digital Marketing
Agency
1.6 Years
(Nov 2020 – Jun 2022)
Digital Media Buyer / Strategy Leader (PPC consultant)
• Planning, Implementation, monitoring, and optimization of PPC performance campaigns (Google Ads, Facebook ads, Spotify ads, Google 360 and LinkedIn ads, Programmatic)
• Shopping campaign implementation
• Automated full-funnel marketing for lead campaigns.
• Design and implement cross-channel attribution models
• Copywriting
• Digital strategies / Digital transformation consultancy
Yara International
B2B/ Agriculture /
Fertilizer
2+ Years
(Sep 2018 – Oct 2020)
Digital Marketing Manager / Business Unit Latin America
- Coordinate and execute webinars as a response to COVID-19 global crisis. Achieving more than 50K new leads and 250 live events by 3Q 2020 (representing a 7 figure business opportunity)
- Goal definitions aligned with the global strategy.
- Design of regional digital media program including both paid and organic campaigns.
- Implementation of Lead Generation and Digital Demand Generation models.
2+ Years
(Jul 2016 – Aug 2018)
Sr. Digital Marketing and Media Executive
- Leads generation campaigns growing 20x the databases (from 600 to 12K) using both inbound and outbound strategies.
- Content planning for Youtube channel, Facebook, Newsletter. Ranking on first place for Youtube videos related to “Foliar
nutrition” and “Fertilizer for..” terms . - Digital channels content management:
Facebook, Google Ads, email, SMS, yara.com.mx and Youtube
2+ Years
(Apr 2014 – Jul 2016)
ITSS
- Documentation of IT processes (SOPs).
- Support in ERP platform migration project (From SUN to SAP)
- In charge of managing multiple IT projects such as:
- SAP Improvements, Digital signage. Expenses control system.
André Badi
Fashion / Retail
2+ Years
(Aug 2011 – Apr 2014)
Digital projects / eCommerce and web communication.
- andrebadi.com e-Commerce implementation and management (using Shopify)
- Digital marketing plan implementation for Facebook, Twitter and Google Ads.
- Management of implementation, migration, and platform training project for “Google G Suite”
Contact Me
This is the beginning of our collaboration
Listen to my podcast
