Alejandro Torres - Digital Marketing
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Work, Experience & Skills

Alejandro Torres

Full stack Digital Marketer

I have sufficient knowledge, experience, and skills to create and execute successful digital marketing campaigns from start to finish. From zero to 100.

Alejandro Torres - The Bess Digital marketer
Online Marketing Certified Professional Badge
Online Marketing Cerified Professional Trainer Badge

Skills

Softskills

Innovation

Desire to learn

Team player

Problem solving

Public speaking

Copywriting

Other

Finantial analysis

Project Management

Tech

G Suite platform

Git (+Github) / CPanel / FTP

Asana Certified Pro

Well versed in Excel

WordPress

HTML5, CSS3, JavaScript, MySQL

Zapier

Languages

English (CEFR: B2) / Advanced

Spanish (Native)

Highlights

About me

Passionate about digital marketing and technology.
Helping individuals and companies to grow in the digital world. Applying my experience, skills, and values to innovate. Making ideas come true with creativity, teamwork and curiosithinking.

Certified OMCP® professional + trainer.
Google Ads Certified (Search + Display + Video)

I’ve created Curiosithink (podcast and digital agency) to share my experience and knowledge in digital marketing with Spanish speakers.

“Alejandro is the colleague that is always willing to collaborate and work like a team player. One of the most curious and creative persons I have work in the past. 100% focus in solving problems and bring new ideas.”
 

– Patricia Rodríguez
Agronomic Capability Lead and Communication @ Yara International
5
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“Ale is extremely prepared to plan and execute any digital marketing campaign, because he has a overall knowledge about all the paths and tools that are necessary to achieve any type of goals.”
 

– Rafael Carballo
Marketing & Communication Coordinator LATAM @ Yara International
5
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Career Summary

Side projects

Certifications and training

Career Summary

(part of)

Contáctica

Digital Marketing Agency

(Nov 2020 – Current)

Digital Media Specialist (PPC consultant)

  • Planning, Implementation, monitoring and optimization of PPC performance campaigns for multiple companies and channels (Google Ads, Facebook ads, Spotify ads, Google 360 and LinkedIn ads).
    • Automation for lead campaigns to customer databases
    • Design and implement cross channel attribution models.
    • Copywriting

Yara Latam

B2B/ Agriculture / Fertilizer

2+ Years

(Sep 2018 – Oct 2020)

Digital Marketing Manager / Business Unit Latin America

  • Coordinate and execute webinars as a response to COVID-19 global crisis. Achieving more than 50K new leads and 250 live events by 3Q 2020 (representing a 7 figure business opportunity)
  • Goal definitions aligned with the global strategy.
  • Design of regional digital media program including both paid and organic campaigns.
  • Implementation of Lead Generation and Digital Demand Generation models.

Yara México

2+ Years

(Jul 2016 – Aug 2018)

Sr. Digital Marketing and Media Executive

  • Leads generation campaigns growing 20x the databases (from 600 to 12K) using both inbound and outbound strategies.
  • Content planning for Youtube channel, Facebook, Newsletter. Reaching Ranking 1o in Youtube videos related to “Foliar
    nutrition” and “Fertilizer for..”terms .
  • Digital channels content management:
    Facebook, Google Ads, email, SMS, yara.com.mx and Youtube

Yara México

2+ Years

(Apr 2014 – Jul 2016)

ITSS

  • Documentation of IT processes in Spanish.
  • Support in ERP platform migration project (From SUN to SAP)
  • In charge of managing multiple IT projects such as:
    • SAP Improvements, Digital signage. Expenses control system.

André Badi

Fashion / Retail

2+ Years

(Aug 2011 – Apr 2014)

Digital projects / eCommerce and web communication.

  • andrebadi.com e-Commerce implementation / management Going from 0 to 6 figures (MXN) in less than a year.
  • Digital marketing plan implementation for Facebook, Twitter and Google Ads.
  • Management of implementation, migration, and platform training project for “Google G Suite”

Integratto

Marketing / Design Agency

6 Months

(June 2010 – Jan 2011)

Continuous improvement and projects.

  • Development of work plans to improve project delivery times.
  • Design of briefs for interviews with clients and feedback.
  • Design of Integratto’s 2010 communication campaign concept.

Side projects / Entrepreneurship

Curiosithink

Digital Marketing Podcast / Agency

(Nov 2020 – Current)

Podcast host (spanish) / Online Marketing consultancy

  • Project created to share digital marketing, e-commerce, and online business knowledge and experience. Including interviews with professionals from different industries. Fully self-produced.
  • Digital marketing mentoring and consultancy to lead individuals and companies into the digital world.
    • Marketing strategy
    • Digital Ads (PPC on Google, Facebook, Spotify, LinkedIn)
    • SEO & Copywriting
    • Digital marketing Training and mentoring.

Toari

e-Commerce / Retail

2006 and 2012

eCommerce – Entrepreneurship

  • Manage  e-commerce development project specialized in the sale of clothing and fashion accessories
    (toari.com).
  • Communication and promotion campaign (Adwords, Facebook Ads, MailChimp)
Alejandro Torres - OMCP Fullstack Digital marketing

Contact Me

This is the beginning of our collaboration

Reach out to me now
Curiosithink podcast

Listen to my podcast

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Fullstack Digital marketer

Alejandro Torres

 

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