Work, Experience & Skills
Fullstack Digital Marketer
G Suite platform
Git (+Github) / CPanel / FTP
Asana Certified Pro
Well versed in Excel
English (CEFR: B2) / Advanced
Passionate about digital marketing and technology.
Helping individuals and companies to grow in the digital world. Applying my experience, skills, and values to innovate. Making ideas come true with creativity, teamwork and curiosithinking.
I’ve created Curiosithink (podcast and digital agency) to share my experience and knowledge in digital marketing with Spanish speakers.
«Ale is extremely prepared to plan and execute any digital marketing campaign, because he has a overall knowledge about all the paths and tools that are necessary to achieve any type of goals. «
– Rafael Carballo
Marketing & Communication Coordinator LATAM @ Yara International
Digital Marketing Agency
(Nov 2020 – Current)
- PPC campaigns management and optimization for multiple accounts in different channels such as Google Ads, Facebook and LinkedIn.
- Custom Google Analytics reports creation and monitoring.
B2B/ Agriculture / Fertilizer
(Sep 2018 – Oct 2020)
Digital Marketing Manager / Business Unit Latin America
- Coordinate and execute webinars as a response to COVID-19 global crisis. Achieving more than 15K new leads and 50 live events in 1Q 2020 (representing a 6 figure business opportunity)
- Goal definitions aligned with the global strategy.
- Design of regional digital media program including both paid and organic campaigns.
- Implementation of Lead Generation and Digital Demand Generation models.
(Jul 2016 – Aug 2018)
Sr. Digital Marketing and Media Executive
- Leads generation campaigns growing 20x the databases (from 600 to 12K) using both inbound and outbound strategies.
- Content planning for Youtube channel, Facebook, Newsletter. Reaching Ranking 1o in Youtube videos related to “Foliar
nutrition” and “Fertilizer for..”terms .
- Digital channels content management:
Facebook, Google Ads, email, SMS, yara.com.mx and Youtube
(Apr 2014 – Jul 2016)
- Documentation of IT processes in Spanish.
- Support in ERP platform migration project (From SUN to SAP)
- In charge of managing multiple IT projects such as:
- SAP Improvements, Digital signage. Expenses control system.
Fashion / Retail
(Aug 2011 – Apr 2014)
Digital projects / eCommerce and web communication.
- andrebadi.com e-Commerce implementation / management Going from 0 to 6 figures (MXN) in less than a year.
- Digital marketing plan implementation for Facebook, Twitter and Google Ads.
- Management of implementation, migration, and platform training project for «Google G Suite»
Marketing / Design Agency
(June 2010 – Jan 2011)
Continuous improvement and projects.
- Development of work plans to improve project delivery times.
- Design of briefs for interviews with clients and feedback.
- Design of Integratto’s 2010 communication campaign concept.
Side projects / Entrepreneurship
Digital Marketing Podcast / Agency
(Nov 2020 – Current)
Podcast host (spanish) / Online Marketing consultancy
- Project created to share digital marketing, e-commerce, and online business knowledge and experience. Including interviews with professionals from different industries. Fully self-produced.
- Digital marketing mentoring and consultancy
e-Commerce / Retail
2006 and 2012
eCommerce – Entrepreneurship
- Manage e-commerce development project specialized in the sale of clothing and fashion accessories (toari.com).
- Communication and promotion campaign (Adwords, Facebook Ads, MailChimp)
Certifications / Training
Digital Marketing / Web
- OMCP® Online Marketing Certified Professional (+ trainer)
- SimpliLearn: Digital Marketing Specialist Masters Program
- HubSpot: Inbound Marketing Certified
- Google Analytics Individual Qualification (Certified)
- Google Ads Search
- Google Ads Display
- Google Ads Video Certification
- Google Tag Manager fundamentals
- Hootsuite Enterprise Certification
- Hootsuite Platform Certification
- Platzi: Email Marketing Career
- Platzi: Outbound Marketing Career
- Platzi: Inbound Marketing Career
- Technical SEO
- SEO: Strategy and Content Planning
- Semrush: Linkbuilding test
- Digital Strategy and Marketing
- eCommerce platforms (Magento, WooCommerce, Shopify).