Full stack Digital Marketer
Do you want to grow your business and adopt digital marketing and/or digital transformation? I’m willing to work with companies that generate a positive impact on society. It doesn’t matter if it’s small or large, as long as its values and mission are aligned to create a better future.
English (CEFR: C2) / Advanced
(Nov 2020 – Current)
Sr Digital Media Buying Specialist/Strategist (PPC consultant)
• Planning, Implementation, monitoring, and optimization of PPC performance campaigns (Google Ads, Facebook ads, Spotify
• ads, Google 360 and LinkedIn ads, Programmatic)
• Shopping campaigns implementation
• Automation for lead campaigns to customer databases
• Design and implement cross channel attribution models
• Digital strategies / digital transformation consultancy
B2B/ Agriculture /
(Sep 2018 – Oct 2020)
Digital Marketing Manager / Business Unit Latin America
- Coordinate and execute webinars as a response to COVID-19 global crisis. Achieving more than 50K new leads and 250 live events by 3Q 2020 (representing a 7 figure business opportunity)
- Goal definitions aligned with the global strategy.
- Design of regional digital media program including both paid and organic campaigns.
- Implementation of Lead Generation and Digital Demand Generation models.
(Jul 2016 – Aug 2018)
Sr. Digital Marketing and Media Executive
- Leads generation campaigns growing 20x the databases (from 600 to 12K) using both inbound and outbound strategies.
- Content planning for Youtube channel, Facebook, Newsletter. Ranking on first place for Youtube videos related to “Foliar
nutrition” and “Fertilizer for..” terms .
- Digital channels content management:
Facebook, Google Ads, email, SMS, yara.com.mx and Youtube
(Apr 2014 – Jul 2016)
- Documentation of IT processes in Spanish.
- Support in ERP platform migration project (From SUN to SAP)
- In charge of managing multiple IT projects such as:
- SAP Improvements, Digital signage. Expenses control system.
Fashion / Retail
(Aug 2011 – Apr 2014)
Digital projects / eCommerce and web communication.
- andrebadi.com e-Commerce implementation and management (using Shopify)
- Digital marketing plan implementation for Facebook, Twitter and Google Ads.
- Management of implementation, migration, and platform training project for “Google G Suite”
Side projects / Entrepreneurship
Digital Marketing Podcast /
(Nov 2020 – Current)
Podcast host (spanish) / Online Marketing consultancy
- Project created to share digital marketing, e-commerce, and online business knowledge and experience. Including interviews with professionals from different industries. Fully self-produced.
- Digital marketing mentoring and consultancy to lead individuals and companies into the digital world.
• Marketing strategy
• Digital Ads (PPC on Google, Facebook, Spotify, LinkedIn)
• SEO & Copywriting
• Digital marketing Training and mentoring.
e-Commerce / Retail
2006 and 2012
eCommerce – Entrepreneurship
- Manage e-commerce development project specialized in the sale of clothing and fashion accessories
- Communication and promotion campaign (Adwords, Facebook Ads, MailChimp)
Certifications / Training
- OMCP® Online Marketing Certified Professional (+ trainer) (SEO and Analytics specialization)
- SimpliLearn: Digital Marketing Specialist Masters Program
- HubSpot: Digital Marketing Certified
- Hubspot: Inbound Marketing Certified
- Amazon: Sponsored Ads Certification